Levler required captivating content for their website and social media. It needed to be catchy and reflect their belief that it is not enough just to dream - but you need to convert your dreams into goals, and Levler is there to help.

We separated their target audience into groups of interest: sport, family, business, and creativity, and came up with equations that would reflect all of them. We went for equations because they are simple to understand, catchy, and reflect the need to have some combinations of actions to get a result. I have animated three equations which are presented on the page.